Small Businesses to Support on Amazon Prime Day

Amazon has had a devastating impact on bricks-and-mortar businesses across America, but it's still possible to support small mom-and-pop and minority-owned businesses on the e-commerce giant. In fact, there’s an entire section of the Amazon site dedicated to highlighting these types of businesses. Here are some of the products sold by small businesses on Amazon to keep in mind as you engage in retail therapy on Amazon Prime Day 2020.

Prices and availability are subject to change.

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$20 from Amazon
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Honeycat I Woman-Owned

Known for creating delicate, minimalist jewelry, Honeycat is a woman-owned business based in California. Run by Julie and Jo, two women who are best friends, Honeycat set up shop to offer high-quality jewelry that doesn’t cost a fortune. Their Opal Orb Crystal Ring, made with 18k gold plated over brass, is among the most popular items offered by the duo.

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$7 from Amazon
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Iya Foods I Black-Owned

Foodies won’t want to miss Iya Foods, a business created by Toyin Kolawole that was inspired by her African heritage. Kolawole, a Nigerian-American, takes joy in creating foods that are healthy and showcase the diverse flavors of Africa. Iya Foods says its ground yellow habanero peppers have many potential health benefits including being rich in antioxidants, vitamin A and vitamin C, as well as having anti-inflammatory properties. The powder, made from peppers picked in West Africa, will add spicy flavor to your home-cooked meals.

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$47 from Amazon
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Nomades I Military Family-Owned

A business created to help women connected to the military share their personal story through charms and bracelets, Nomades sells custom designed silver charms that are made in the U.S. and are created to uniquely represent the U.S. military. The silver folded flag charm is meant to honor those who have served. 

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$23 from Amazon
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Darlyng & Co. I Black Family-Owned

Carl and Tara Darnley founded Darlyng after their daughter began teething at just 2 months old. Their first product was a Yummy Mitt Teething Mitten that allows infants to self-soothe. They have since created a range of products including affirmation cards designed to both teach children the alphabet and empower them with confidence.

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$40 from Amazon
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Leovard I Black-Owned

With many of us unable to get to nail salons these days amid coronavirus lockdowns, Leovard’s nail-care kit, which includes manicure and pedicure tools, may just be the ideal solution. Leovard was founded by physician and molecular biologist Dr. Sheg Aranmolate with the goal of helping people solve common skin problems after shaving. The company's many personal-care products are made with premium materials.

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$97 from Amazon
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Manzanita Kids I Family-Owned

A maker of handmade wooden toys based on the husband and wife founders’ background in teaching and architecture, Manzanita Kids creates items designed to hit developmental milestones and foster creativity. The toys are made in the owners’ Seattle shop and shipped directly to customers. The interactive DIY modular tree house is meant to inspire kids' creativity as they build different worlds. 

$100 from Amazon
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Unique Pl8z I Military Family-Owned

Custom license plates inspired by a family’s relocation across the globe on government orders with the U.S. Air Force, these thoughtful gifts are designed to tell a story in an unconventional way. Each item is created using unexpected materials such as repurposed, expired license plates. Each and every piece is meant to be a true reflection of the person it is created for. This anniversary license plate is personalized with license plates from up to eight states of your choice.

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$35 from Amazon
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Humble Chic I Woman-Owned

Offering unique, stylish items that are affordable, Humble Chic was founded in New York by a mother of two. The store sells a curated collection of classic and on-trend items that have been featured in Vogue, People Stylewatch, Us Weekly, and more. The reversible vegan leather tote comes in a variety of colors including black and taupe brown; and a leopard saddle brown combination, which is $45.

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$25 from Amazon
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MAX’IS Creations I Family-Owned

For the sports fans in your life, this mug with a hoop may be just the unexpected gift you’ve been searching for. It was created when this family-owned business’s founder was just 8 years old. Young Max’s parents helped him pitch the idea at a product innovation contest in Boston. Max won the community vote at that contest, and his business was launched. These patented mugs were created to make eating and drinking more fun.

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$18 from Amazon
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CozyPhones I Military Family-Owned

Inspired by the need for comfortable headphones that you can sleep with, the founder of CozyPhones has since expanded to also offer headphones for kids in fun character styles, including licensed characters from Nickelodeon. The sleep headphones for adults feature a mesh lining and ultra thin earphones.

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$28 from Amazon
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Shaded Trails I Military Family-Owned

Inspired by a military family’s adoption of a puppy that was having stomach issues, the dog treats from Shaded Trails are all natural. You won’t find any meat, fillers, or artificial flavors in their snacks. Everything is animal-product free, grain-free and includes simple human-grade ingredients. The flavors range from peanut butter and banana to sweet potato and apple.

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$20 from Amazon
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Moosh Walks I Woman-Owned

A gift that will (hopefully) score you major points with the kiddos, these funny 3D animal socks come in unicorn or giraffe style. Designed by Olga Kay (who as a teenager was a juggler in a circus), these socks offer children the opportunity for self-expression, individuality and creativity. As an added bonus, the 3D elements of the sock are supposed to make your feet feel like “they have a buddy with them at all times.” So there’s that.

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$33 to $50 from Amazon
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Powerhandz I Black-Owned

Do you have a budding athlete in the family? Powerhandz was founded by Darnell Jones and Danyel Surrency Jones to help improve training techniques for youth and professional athletes. The duo, both of whom were raised by single mothers, have created several innovative products designed to help enhance the performance of athletes including items for basketball, football, softball, baseball, and boxing. Among their most popular products are weighted exercise gloves for strength and resistance training that feature weights distributed evenly across the top side of the glove.

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$13 from Amazon
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BigDotofHappiness I Woman-Owned

A business aimed at the Martha Stewart wannabes out there, BigDotofHappiness is a woman-owned Wisconsin company offering supplies meant to make your parties unforgettable (even if your parties these days are just with immediate family.) And even amid a pandemic, engagements are still taking place, which makes this engagement photo prop kid a fun way to share the exciting news with family and friends everywhere when you can’t tell them all in person.

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$17 from Amazon
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PierWai I Black-Owned

Just in case you didn’t realize it, activated charcoal apparently has many benefits, including absorbing odor, moisture, and toxins. Enter PiperWai, an activated-charcoal cream deodorant. Co-founder Sarah Ribner says the product is the result of her constant effort to find ways to improve and live a low-waste, non-toxic lifestyle. The business is an attempt to share that passion. All products are gender-neutral, American-made, and vegan. They’re also free of synthetic fragrances and aluminum compounds.

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$12 from Amazon
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The Cut Buddy I Black-Owned

Have you ever slunk home after getting a terrible haircut and then tried to fix it yourself, only to make the situation worse? The Cut Buddy is aimed at solving such challenges. Founded by inventor Joshua Esnard, The Cut Buddy’s products have helped everyone from disabled veterans to moms with autistic children. As seen on Shark Tank, this Cut Buddy kit was designed to reduce errors and mistakes on your beard, haircut, or moustache.

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$16 from Amazon
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Spa Destinations I Woman-Owned

Since spas far and wide have been mostly closed amid the pandemic, why not bring the spa to you? Spa Destinations is a Florida-based woman-owned business that aims to create at-home spa experiences with its products. The products are natural and sustainable. The Argan & Acai Moisturizing Body Wash includes vitamins and antioxidants and is paraben- and sulfate-free.

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