If you think Prime Day deals are just an Amazon phenomenon, think again. Many retailers promote competing sales to enjoy their own piece of the ever-growing e-commerce pie. So if you're not a Prime member (or even if you are), you have plenty of options for a midsummer shopping spree. Here are some of the best deals from Target, Walmart, Best Buy, and more.
Prices and availability are subject to change.
Sale Price: $280 from Target
Regular Price: $400 ($120 savings)
Target's online-only Deal Days, July 11-13, promise "show-stopping savings with no membership fees," an obvious reference to Amazon's hefty Prime membership fee. Target kicked off the event by discounting the Apple Watch Series 7 to $330 and now is matching Amazon's Prime Day price, which is $50 cheaper. Measure your blood oxygen, take an ECG, or tap into the mindfulness app when you need a breather. It's available in multiple colors but they're selling out already.
Sale Price: $270 from Bed Bath & Beyond
Regular Price: $450 ($180 savings)
Though sales at Bed Bath & Beyond are down, the retailer is still holding its Beyond Big Savings Event through July 14. This four-piece outdoor set includes two chairs, one loveseat, and one coffee table, all at 40% off its usual price. It's weather resistant, easy to clean, and a solid addition to any outdoor living space.
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Sale Price: $130 from Best Buy
Regular Price: $200 ($70 savings)
Best Buy's competing Prime Day sale, dubbed Black Friday in July, is taking place July 11-13. Shoppers can find Black Friday-worthy deals on TVs (as cheap as $80), laptops (up to $300 off), and even small kitchen appliances (up to 50% off). With all the tablet deals out there at the moment, we're drawn to this one — the compact Galaxy Tab Lite, with an 8.7-inch screen that makes it easy to bring on an airplane or throw into a beach bag. Users say it's an ideal choice for an ereader and appreciate its long-lasting battery.
Sale Price: $88
Regular Price: $110 ($22 savings)
Overstock is throwing a 72-Hour Home Sale until July 14, with up to 70% off thousands of items. Shoppers can find plenty of stylish home goods on sale, like this ombre pouf available in three color palettes.
Sale Price: $130 from Cabela's
Regular Price: $220 ($90 savings)
Cabela's is holding its Summer Savings Event July 11-13, offering up to 50% off on hunting, fishing, and other outdoor gear. Going on a family camping trip soon? Snag this eight-person tent, with enough room for three queen-size airbeds and a built-in room divider.
Sale Price: $120-$184 from Kohl's
Regular Price: $300-$460 ($180-$276 savings)
Kohl’s is throwing an online-only Summer Cyber Deals event to coincide with Prime Day. Shoppers can earn $10 in Kohl’s Cash for every $50 spent through July 13. This bestseller is now available at a deeply discounted rate, whether you opt for a twin, full, queen, king, or California king size mattress topper. Touting 3 inches of gel memory foam, the topper helps to both protect your mattress and give you a better night's sleep.
Sale Price: $40 from Walmart
Regular Price: $70 ($30 savings)
While Walmart won't be holding its annual Deals for Days event this year, it's still offering major markdowns on apparel, appliances, and more, like the Chromecast with Google TV. Choose from blue, sand, and white, and take advantage of Chromecast's ultra-fast streaming, along with six months of Peacock Premium (a $29.94 value).
Sale Price: $170 from Target
Regular Price: $220 ($50 savings)
The air fryer is having a moment, and Target is one of the best places to pick one up right now. This version scores high marks with users, who say they use it "nearly every day" and that it's easy to clean up. Cooking functions include air fry, bake, toast, roast, broil, bagel, pizza, and defrost.
Sale Price: $130 from Best Buy
Regular Price: $190 ($60 savings)
With almost 4,000 reviews and a 4.8 rating, this Keurig coffee maker is a Best Buy favorite — and it's $60 off its usual price during Best Buy's Black Friday in July sale. The appliance has five brew size selections and makes your preferred cup in under two minutes, plus the auto shut-off feature means you don't have to worry about leaving it on after your last refill.
Sale Price: $80 from Best Buy
Regular Price: $300 ($220 savings)
These Under Armour Project Rock headphones from JBL garner rave reviews and are currently more than 70% off. Reviewers say the comfortable headphones offer excellent noise-canceling capabilities and fit securely even when running or working out.
Sale Price: $80-$130 from Kohl's
Regular Price: $160-$260 ($80-$130 savings)
Vibrant and playfully printed, these hard-side suitcases make it difficult to ever lose your luggage in a crowd. Reviewers say they're perfect for a weekend trip and are sturdy enough to withstand all the jostling at baggage claim.
Sale Price: $99 from Walmart
Regular Price: $159 ($60 savings)
Vacuums have slimmed down considerably in recent years, and the Hart Cordless Stick Vacuum is no exception. Boasting 40 minutes of runtime before it needs a quick recharge, the vacuum can tackle delicate rugs, couch cushions, and hard-to-reach places around the home.
Sale Price: $68 from Bed Bath & Beyond
Regular Price: $135 ($67 savings)
If your dinner table needs an upgrade, this 16-piece mint dinnerware set is currently 50% off at Bed Bath & Beyond, complete with four dinner plates, appetizer plates, dinner bowls, and bowls. Throw them in the microwave or dishwasher for easy reheating or cleanup.
Sale Price: $17.42 from Chewy
Regular Price: $23.22
Pet supply retailer Chewy is having its own set of sales that compete with Prime Day, including 25% off all Made by Nacho cat food until July 24 with code NACHO25 at checkout. This option, made with cage-free chicken and salmon oil, also features beet pulp and prebiotic fibers for healthy digestion.
Sale Price: $90 from Kohl's
Regular Price: $130 ($40 savings)
Kohl's stock of the bestselling Google Nest Smart Thermostat is already dwindling at this low price. The energy-saving device can be installed in less than 30 minutes, and allows users to create their most ideal temperature schedule while helping to save on energy costs.
Sale Price: $101 from Best Buy
Regular Price: $250 ($149 savings)
Find this fold-up arcade game at almost $150 off until July 14. Fans note that they can "play nonstop for hours," and that the basketballs and frame are made of good quality materials.
Sale Price: $48 from Kohl's
Regular Price: $120 ($72 savings)
Available in eight different colors and patterns, this anti-gravity chair lets you kick up your feet — literally — without worrying about toppling over. Shoppers say it's incredibly comfy and perfect for lounging by the pool.
Sale Price: $17 from Bed Bath & Beyond
Regular Price: $35 ($18 savings)
Ideal for back sleepers, this memory foam standard/queen pillow is half off and comes with a two-year limited manufacturer's warranty. Users say it takes a couple nights to get used to the pillow, but that it's incredibly comfortable and soft.
Sale Price: $80 from Best Buy
Regular Price: $100 ($20 savings)
The hydroponic garden brings the outdoors inside, helping those with a black thumb cultivate their favorite herbs. Grow up to three vegetables, herbs, or flowers in the compact garden outfitted with an automatic timer for its LED lights.
Sale Price: $56 from Phoozy
Regular Price: $70 ($14 savings)
Phoozy is offering 20% off sitewide with the code Prime20, slashing prices on its cellphone and computer cases. This insulated tablet and laptop case fits devices up to 13 inches, and offers military-grade drop protection and sink-proof technology to help keep your devices dry.
Sale Price: $77 from Bed Bath & Beyond
Regular Price: $110 ($33 savings)
Organize your living space with this nine-cube storage piece, available in espresso and oak. Reviewers note that it's sturdy and easy to assemble, and can stand both vertically and horizontally.
Sale Price: $45 from Kohl's
Regular Price: $60 ($15 savings)
This mini food processor is a workhorse in the kitchen, and features two speeds and a pulse option to give home cooks full control while they're chopping, mixing, and pureeing. Choose from eight different colors.
Sale Price: $70 from Target
Regular Price: $130 ($60 savings)
America's love affair with the Instant Pot hasn't slowed down, and like last year, you can score the appliance at a fraction of its usual price. Functions include pressure cook, slow cook, rice cooker, yogurt maker, steamer, sauté pan, steamer, sterilizer, and food warmer, and over 15 customizable program options.
Sale Price: $25 from Bed Bath & Beyond
Regular Price: $35 ($10 savings)
Once you've joined the legions of electric kettle fans, there's no going back to stovetop kettles. This Black & Decker option is basic but reliable, with scores of glowing reviews that praise its efficiency and lightweight design.
Sale Price: $50 from Overstock
Regular Price: $56 ($6 savings)
While the savings on this lawn ornament aren't huge, it's a favorite among Overstock shoppers, who say they receive tons of compliments on it. The thoughtful planter can be styled with a real or fake plant and is sure to inspire plenty of conversation.
Sale Price: $380 from Target
Regular Price: $630 ($250 savings)
This Deal Days favorite is already unavailable for shipping but may be available for pickup at your local store. It's a smart TV that works with Google Assistant, Amazon Alexa, Apple AirPlay, and Apple HomeKit, and has a built-in Roku platform that allows users to seamlessly switch between streaming apps.
Sale Price: $20 from Cabela's
Regular Price: $40 ($20 savings)
Simple and efficient, this bright orange storage box set can help organize your outdoor gear. It features three mini storage boxes, rust-resistant latches, and water-resistant properties to help keep your gear dry.
Sale Price: $15 from Bed Bath & Beyond
Regular Price: $25 ($10 savings)
It looks pricey, but at only $15, this marble bowl with gold accenting is a fun find that adds a stylish touch to any room. Use it to store keys, matches, or other odds and ends.
Sale Price: $130 from Target
Regular Price: $150 ($20 savings)
Available in blue, black, and peach, this Bluetooth speaker offers deep bass, a waterproof coating, and a "magic button" that lets users play, pause, and skip songs directly on the speaker.
Sale Price: $58 from Bed Bath & Beyond
Regular Price: $83 ($25 savings)
Shoppers give this six-piece towel set 5 stars for its antimicrobial properties, softness, and plush texture. Available in multiple colors, including blue, gray, charcoal, and sea green.
The Prime Day piggybacking doesn’t end there. These retailers and more are also having big online sales right now:
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