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Most Wanted List

Chalk it up to a desire to keep up with the Joneses or call it plain old FOMO — sometimes we all want to have what everyone else is having. Enter Google's master gift list. A compilation of the top 100 products people are searching for, it's organized by recipient type into seven broad categories. Whether you're hunting for the perfect present or merely in the mood for some voyeuristic browsing, here's what many among us will likely be unwrapping over the holidays.

Prices and availability are subject to change.

Related: Gifts for People Who Say, 'Don't Get Me Anything'

Moyo Studio/istockphoto

Gifts for Chefs

As restaurants across the country closed their doors to on-site dining during the pandemic, people rediscovered their kitchens. Recipe queries doubled this year, according to the search giant. This left many people on the market for new kitchen tools and accessories — namely cookware and bakeware (each up 34%), coffee makers (up 33%), and a less foreseeable interest in cotton candy machines (up 42%). 

Related: Gifts for Fans of 'The Great British Bake Off'

Amazon
Costco
courtesy of Target

Nespresso Essenza Mini Bundle

$200 from Target
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Walmart
Amazon
Target
Kohl's
Target

Ninja Foodi Pressure Cooker and Air Fryer

$100 from Target
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The Met Store

A Creative Coffee Mug

$25 from The Met Store
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Target

PowerXL Vortex Air Fryer

$80 from Target

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Kohl's
Amazon
courtesy of Walmart

Butterball Turkey Fryer

$120 from Walmart

Shop Now

Amazon
damircudic/istockphoto

Gifts for Techies

2020 wasn't the year for less screen time, that's for sure. Tablet searches on Google were up 12%, streaming queries increased 33%, and ring lights can probably thank Zoom for helping them reach peak popularity.

Related: The Hottest Tech Gifts This Season

Amazon
Amazon
Apple
Target
Amazon
Google
Best Buy
Target

Samsung Galaxy Note20 5G

$1000 from Target
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Amazon
Amazon

Samsung Galaxy Watch Active 2

$180 from Amazon
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Walmart

Onn. 60" 4K Roku Smart TV

$288 from Walmart
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Target
Walmart

Vizio 70" 4K SmartCast TV

$478 from Walmart 
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Costco
Samsung Galaxy Z Flip 5G / Samsung
Amazon
Nadezhda1906/istockphoto

Gifts for Kids

Finding ways to entertain kids and teenagers was a priority for obvious reasons, with booming interest in board games and puzzles, up 14% and 25% respectively. According to Google, 2020 also broke records on searches for roller skates and longboards.

Related: The Gifts Every Kid Wants This Year


Target

Cocomelon Roto Plush Bedtime Jj Doll

$20 from Target
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eBay

Squishmallow 16" Gordon Shark

$60 from eBay
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Amazon
Target

Chuckle and Roar Pop It! Kids Bubble Popping Game

$8 from Target
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Walmart
Target

Baby Alive Baby Grows Up

$50 from Target
Shop Now

Amazon
Walmart

Harry Potter Mystery Wand

$14 from Walmart
Shop Now

Target
Walmart

Lego Super Mario Adventures with Mario Starter Course

$91 from Walmart
Shop Now

Walmart

Na! Na! Na! Surprise Ultimate Surprise Mix

$69 from Walmart
Shop Now

Walmart

5 Surprise Mini Brands Series 2

$7 from Walmart
Shop Now

Amazon
Walmart

Barbie 3-in-1 DreamCamper

$79 from Walmart
Shop Now

chee gin tan/istockphoto
Best Buy
Walmart

Microsoft Xbox Series X

$900 from eBay
Shop Now

eBay

Microsoft Xbox Series S

$500 from eBay
Shop Now

Amazon
Walmart

Call of Duty Black Ops Cold War

$60 from Walmart
Shop Now

Walmart

Sony Pulse 3D Wireless Gaming Headset for PlayStation 5

$99 from Walmart
Shop Now

Best Buy
Walmart

'Madden NFL 21' for PlayStation 4 and 5

$30 from Walmart
Shop Now

Walmart

Marvel's Spider-Man Miles Morales

$50 from Walmart
Shop Now

Walmart

Super Mario 3D All-Stars

$54 from Walmart
Shop Now

Best Buy
Best Buy
Target
Walmart

Star Wars Squadrons

$26 from Walmart
Shop Now

Aja Koska/istockphoto

Gifts for 'Wellness Gurus'

Spending more time on videoconference boosted skincare searches by 29%, and our collective interest in calming candles rose 40%. But there's thoughtfulness on display in the search queries, too — interest in gift baskets and care packages is up by 130% this year.

Related: Inexpensive Gifts to Ease Stress at Home


Ulta
Macy's

Sauvage by Christian Dior

$77 from Macy's
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Ulta

Oral-b IO Series 9 Rechargeable Electric Toothbrush

$330 from Ulta
Shop Now

Ulta

Cloud by Ariana Grande

$54 from Ulta
Shop Now

Target

Revlon One-Step Hair Dryer and Volumizer

$42 from Target
Shop Now

Amazon
Best Buy

Dyson Airwrap Complete Hair Styler

$550 from Best Buy
Shop Now

Walmart
Amazon
Ulta

The James Charles Palette

$39 from Ulta
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Amazon
Macy's
Ulta

Tree Hut Sugar Scrub

$9 from Ulta
Shop Now

KatarzynaBialasiewicz/istockphoto

Gifts for Decorators

All that time at home naturally turned our attention to our interiors. Searches for handmade goods and decor rose 24%, with "chunky blankets" experiencing a particularly sharp spike of 79%, and interest in raised-bed gardening and flower boxes also growing.

Related: The Best Gifts for Plant Lovers and Green Thumbs

Walmart
Home Depot
Amazon
Walmart

Bissell CrossWave

$360 from Amazon
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Target

Hearth & Hand with Magnolia Faux Seeded Eucalyptus Wreath

$35 from Target 
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Amazon
Amazon
Amazon
Amazon
Amazon
Amazon
Walmart

Better Homes & Gardens Chunky Knit Throw

$25 from Walmart
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Target

Tranquility Weighted Throw Blanket

$49 from Target

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Amazon
tomazl/istockphoto

Gifts for Athletes

An admirable number of people stayed in motion while staying at home. Google searches for "hitting the mat" rose 120%, interest in exercise equipment surged 116%, and sportswear queries increased 23% to hit a five-year high.

Related: Get Going With These Great Gifts for Runners



Backcountry
Walmart
Amazon

5th Element Grid Snowboard 2020

Starting $150 from Amazon
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Walmart

ESPN Air Powered Hockey Table

$99 from Walmart
Shop Now

Walmart
Amazon
Amazon
Walmart

The Coldest Water Bottle

$28 from Walmart
Shop Now

Walmart
Amazon
Amazon
Amazon
Amazon
Walmart

Indoor Bike Trainer Stand

$175 from Walmart
Shop Now